Jackson’s Vanilla Wafers discontinued

Jackson’s Vanilla Wafers, of their clear luggage with the purple, white and blue brand, have been a part of my life because the firm began. The luggage would seem any time banana pudding was to be conjured, or a crust wanted to be made for my brother’s favourite pie.

However these crispy cookies are disappearing from retailer cabinets for good.

This month, Murray Meals, which has owned the Jackson model since 2004, discontinued the final of the Jackson line of cookies. The luggage on cabinets proper now are the final of the vanilla wafers.

I spoke with a consultant for Ferrero Roche, which owns Murray Meals, on Friday and one other immediately to substantiate the discontinuation. Each mentioned there are not any plans to carry the cookies again, and one urged I exploit Nabisco vanilla sandwich cookies in any recipe that had referred to as for the wafers.

Jackson Cookie Firm originated in North Little Rock in 1933, producing a spread of cookies, together with chocolate chip, peanut butter, oatmeal, chocolate fudge, Jackson Jumbles (a a lot beloved lemon flavored cookie) and vanilla wafers. Earlier than its plant within the metropolis closed in January 2004, the candy scents would permeate the downtown space.

As soon as added to the Kellogg’s Household of Manufacturers (which incorporates Murray Meals Cookies) in 2004, the Jackson’s cookie line dwindled, with the favored Jackson Jumbles leaving the market round 2013. In summer time 2019, Ferrero Roche acquired Kellogg’s cookie and snack strains.

A survey of native grocery shops finds dwindling provides of Jackson’s Vanilla Wafers, proper earlier than Christmas. Kroger shops within the space have already discounted the discontinued product.

A Facebook post I shared on the topic final evening has introduced digital on-line wails of despair from the general public, with disbelief a typical thread.

When you’d prefer to share your views on Ferrero Roche’s determination to cast off Jackson’s Vanilla Wafers, you could name their toll-free line, 866-866-3085. Feedback are being recorded.

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