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Lionel Messi set to star in $14m Tremendous Bowl adverstisement

Lionel Messi
Lionel Messi, the Inter Miami star and world soccer icon, is gearing as much as make a splash at Tremendous Bowl LVIII because the headline act in a 60-second advert for Michelob Extremely, the low-calorie beer model, Day by day Mail reported.

The announcement comes as Messi’s affect extends from dominating the MLS to gracing the enduring Tremendous Bowl stage. The teaser for the anticipated advert showcases Messi ordering a beer at a bar, with the plot revolving round his response when the faucet unexpectedly stops pouring.

The high-profile spot, estimated to value round $14 million based mostly on Tremendous Bowl XLVII promoting charges, underlines Messi’s rising affect past the soccer pitch.

Messi’s partnership with Anheuser-Busch, the mother or father firm of Michelob Extremely, commenced in 2020, and the Tremendous Bowl advert represents a big funding in soccer advertising.

Past the Tremendous Bowl, Michelob Extremely has secured sponsorship for this summer time’s Copa America and is anticipated to accomplice with the boys’s World Cup in 2026 when it takes place within the US, Canada, and Mexico.

The Tremendous Bowl advert aligns with Messi’s in depth portfolio of endorsements, that includes famend manufacturers corresponding to Adidas, Gatorade, Arduous Rock Worldwide, Royal Caribbean, and Apple TV.

With a social media following of almost 500 million on Instagram, Messi’s advertising enchantment extends far past the sector.

Anheuser-Busch, recognized for its substantial Tremendous Bowl advert spending, goals to leverage Messi’s star energy to achieve an anticipated viewers of over 100 million throughout the recreation.

The beverage large’s prior Michelob Extremely advert in final yr’s Tremendous Bowl featured sports activities figures like Serena Williams, Tony Romo, Jimmy Butler, Rickie Fowler, Alex Morgan, and Canelo Alvarez in a sports-themed setting at Bushwood Nation Membership from the film “Caddyshack.”