Highlight: How AB Media USA Grew from an American Dream to a Profitable Digital Advertising and marketing Agency

Just about each enterprise understands that customer support is necessary. However few have succeeded to the extent of AB Media USA. The corporate began about ten years in the past in a espresso store and has since grown to incorporate three totally different places and a whole bunch of purchasers. Learn concerning the firm’s story under on this week’s Small Enterprise Highlight.

What the Enterprise Does

Gives personalised digital advertising and marketing companies to companies.

CEO Ashot Barseghyan instructed Small Enterprise Traits, “We take each considered one of our purchasers very severely. And so they all get distinctive remedy when working with us and being a part of AB Media Household.

Enterprise Area of interest

Offering such high quality work that individuals consistently refer others.

Barseghyan says, “Numerous our purchasers are phrase of mouth. And so they refer one another to return to make use of our companies.”

How the Enterprise Received Began

As a part of an American Dream.

Barseghyan moved to the U.S. about ten years in the past and began the enterprise from a espresso store. It has since grown via numerous exhausting work and group constructing.

He provides, “Now the corporate may be very standard within the Armenian group in Los Angeles. And we’re serving 50+ companies to a whole bunch of purchasers.”

Largest Win

Serving to companies make it via COVID lockdowns.

Barseghyan says, “[Our biggest win was] to assist our group companies survive the disaster, and assist many companies transition to the digital world to have the ability to get via the lockdown and preserve their enterprise open.”

Largest Threat

Reducing costs throughout the pandemic.

Barseghyan explains, “We now have lowered our costs so the opposite small companies may nonetheless follow us throughout that tough time. And it was dangerous, as a result of if a number of the companies disregarded, we wouldn’t be capable to preserve the workforce going, and it might’ve collapsed. However once more it truly helped us to be lively, and even develop throughout that tough time.”

Lesson Realized

Take calculated dangers.

Barseghyan says, “One factor we might do in another way is be extra dangerous when beginning the enterprise, as every little thing that we had deliberate did truly work out.”

How They’d Spend an Further $100,000

Hiring and coaching extra workforce members.

Favourite Quote

“In the event you handle your workers, they’ll handle the purchasers.”? –Richard Branson.

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Picture: AB Media USA, Ashot Barseghyan