The previous editor of the Solar, Kelvin MacKenzie, believes the paper’s days are numbered, saying that he was instructed that the administration of Information UK have concluded that the newspaper will shut down in six years.
Blaming ‘lefty activists’ for the challenges the paper faces, MacKenzie wrote in Press Gazette: “I used to be instructed final week that the administration of Information UK had regarded on the circulation decline of the Solar over the 12 months, then threw within the startling decline within the paper’s promoting income, and labored out that sadly, the newspaper would shut in six years.”
He says the blame lies primarily with ‘lefty activists’ who’ve pressurised advertisers, ‘resulting in a multi-million greenback loss in revenues’.
MacKenzie provides that he believes that the paper was confronted with a alternative: “It might proceed to publish ‘troublesome’ tales and threaten its advert income or mainly ask the editor to go simple on the accelerator. They selected the latter route. The circulation then fell away because the paper not mirrored the pursuits of a white viewers in its 50s.”
Clearly newspapers reflecting the pursuits of a various viewers isn’t one thing MacKenzie cares a lot about.
His claims have been denied by NewsUK, who instructed Press Gazette: “Any suggestion that The Solar is planning its closure are simply nonsense and no such discussions have taken place. The Solar is the largest information model in Britain, as PAMCO and IPSOS numbers present, and we now have bold plans for each digital income and viewers progress.
“The Solar continues to interrupt agenda-setting tales, maintain the highly effective to account and entertain our readers every day – each in print and on-line. Britain is at all times altering and The Solar is protecting tempo with its viewers.”
Basit Mahmood is editor of Left Foot Ahead