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VW confirms it should rebrand US unit as ‘Voltswagen’

VW confirms it will rebrand US unit as ‘Voltswagen’
German automaker Volkswagen’s US unit confirmed Tuesday it should rename its US operations as “Voltswagen of America” because it shifts its focus to electrical autos.

The revised title takes impact in Could and the announcement got here after a number of shops on Monday reported on a draft launch mistakenly posted on the automaker’s US web site.

“We is perhaps altering out our Okay for a T, however what we aren’t altering is that this model’s dedication to creating best-in-class autos for drivers and folks in all places,” stated Scott Keogh, president and CEO of Voltswagen of America in an announcement.

The German automaker has dedicated to promote a million EVs worldwide by 2025.

The normal VW Darkish Blue coloration emblem will stay for gas-powered autos and it’ll use a brand new gentle blue emblem for electrical autos. The corporate will use “Voltswagen” as an exterior badge on all EV fashions and fuel autos will solely have the VW emblem.

The title change is not going to impression different VW manufacturers like Audi, Porsche or Bentley.

VW says new exterior and inside indicators will quickly seem on all U.S. properties and dealerships.

Volkswagen in 2015 admitted utilizing unlawful software program to rig diesel engine checks in the US, sparking Germany’s largest company disaster and costing the carmaker greater than 32 billion euros ($38 billion) in fines, refits and authorized prices.

The German automaker, which has operated in the US since 1955, stated on Twitter: “We all know, 66, is a peculiar age to vary your title, however we’ve all the time been younger at coronary heart.”

The world’s second-largest carmaker expects to double electrical car deliveries and enhance earnings for its core model this yr after stepping up its swap to totally electrical autos.

The Volkswagen model goals to speculate 16 billion euros ($19 billion) in electrification and digitalisation by 2025.